November 2022 | Vol. 11

ARTICLES

What’s Up Today

The Importance of Digitizing

SME for the Future

Hot News

Updates

from Biznet

Product Review

Know the Difference between

Biznet Hotspot and Biznet Wifi

DID YOU KNOW

Strategy to Develop SME Business

by Utilizing Digital Technology

Click here for more…

GREETINGS FROM OUR

PRESIDENT DIRECTOR

GREETINGS FROM

OUR PRESIDENT DIRECTOR

Support SME to Go Digital

As an SME player, it is very important to keep up with technology development by improving digital capabilities so that businesses can continue to grow and develop. This is also based on more SMEs that have developed their businesses by utilizing Internet-based technology. Starting from digital marketing, creating interesting content and expanding market share by having e-commerce. The presence of digitalization for SMEs also has a positive impact on small and medium-sized businesses to develop business opportunities, to understand customer needs.

Seeing the movement of SME players to implement Go Digital, Biznet also accompanies SME players by providing Internet services. In this November edition of Inspire, we will discuss various updated information about the importance of utilizing digital for SME players and strategies that can be implemented to develop their businesses. In addition, we will also inform you about the latest updates about Biznet, which also supports various interesting events at this time. So, happy reading and hopefully useful!

Biznet. Transforming Digital Era.

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Semua informasi mengenai Biznet dapat dilihat melalui website biznetnetworks.com.

WHAT’S UP TODAY!

The Importance of Digitizing SME for the Future

Digitalization of SME is the main key to business progress and economic growth in the country, why is that? This means micro small and medium enterprises, these business activities are usually carried out individually, in households, and even by small business entities. The classification can be seen from the turnover per year, assets, and the number of employees. These SME are usually found in various regions with various types of business sectors that are run.

The Covid-19 pandemic that hit Indonesia had a significant impact on business continuity, including SME. Katadata reported that the majority of SME were negatively affected, the figure was quite large, up to 82.9% so, to maintain the business, various ways were carried out, one of which was by digitizing SME.

As reported from the Forbes page, with digitization the SME business can grow and will continue to survive in the current era of all technology. However, there are still many things that need to be prepared for Indonesian SMEs to switch to the digital market. One of them is the readiness of the workforce and their ability to access the internet so that they can bring their business online. If we look further, digitalization can get many benefits to SMEs. This is because many consumers have switched to living a digital lifestyle and using the cashless method in their daily activities.

What is SME Digitization?

The digitization of SMEs is a change from conventional to digital systems to increase the effectiveness and efficiency of business processes and operations. The digitization of SME makes SME business actors change their business management from conventional to modern practices.

Digitizing SME is not an application that uses technology to sell products. Moreover, the digitization of SME allows SME to manage finances, unite business cash flows, and obtain raw materials online. That way, digitalization plays an important role in the overall running of the SME business process.

In addition, various benefits that can be obtained from the digitization of SME, including:

Expand marketing networks

Before digitizing, SME had a limited scope of marketing. Generally, their consumers are just people who live around the place of business. So, if SME digitizes, the consumer network will also expand. Not only the people around the place of business who know the existence of the business. Communities on various digital platforms finally know the existence of these SMEs and their products.

Respond to lifestyle changes

Indonesia has the largest digital market potential in Southeast Asia, one of its supporting infrastructures is SME. Therefore, by digitizing, SME will be able to adapt to online shopping trends. If SME fail to adapt to changes in people’s lifestyles, their chances of survival are certainly getting smaller.

Make it easier for consumers to transactions

Trend of online shopping is accompanied by changes in the way consumers transact. From previously used non-cash payment instruments, consumers began to switch towards digital transactions. So this will facilitate payment activities when shopping at any time.

Increase revenue

All efforts to digitize SME will end rising income for businesses. This is because SME provides access to digital payments that make it easier for consumers to transact while maximizing the digital financial management system. As a result, the SME business process becomes more optimal and brings more profits.

Expand marketing networks

Before digitizing, SME had a limited scope of marketing. Generally, their consumers are just people who live around the place of business. So, if SME digitizes, the consumer network will also expand. Not only the people around the place of business who know the existence of the business. Communities on various digital platforms finally know the existence of these SMEs and their products.

Respond to lifestyle changes

Indonesia has the largest digital market potential in Southeast Asia, one of its supporting infrastructures is SME. Therefore, by digitizing, SME will be able to adapt to online shopping trends. If SME fail to adapt to changes in people’s lifestyles, their chances of survival are certainly getting smaller.

Make it easier for consumers to transactions

Trend of online shopping is accompanied by changes in the way consumers transact. From previously used non-cash payment instruments, consumers began to switch towards digital transactions. So this will facilitate payment activities when shopping at any time.

Increase revenue

All efforts to digitize SME will end rising income for businesses. This is because SME provides access to digital payments that make it easier for consumers to transact while maximizing the digital financial management system. As a result, the SME business process becomes more optimal and brings more profits.

If your business is not on the Internet, then your business will be out of business.

Bill Gates

Microsoft Founder

DID YOU KNOW

Strategy to Develop SME Business by Utilizing Digital Technology

The rapid growth of the digital era has forced SME business actors to keep up with technology development. In establishing an SME business, ideally, start by conducting research or market research to find the right market and business strategy.

Sophisticated technology also opens up opportunities to be able to develop a business to be more rapid, effective, and efficient. Digital technology has an important role to market businesses to serve consumers remotely.

For those of you who don’t know how important digital technology is as a form of strategy for developing SME businesses. Find out more strategies for utilizing digital technology for SME businesses:

Digital Media Promotion

Well, digital media promotion can also be done by utilizing social media. Promote through various interesting content to increase awareness and engagement with customers. Or you can also create promos with flash sales, discounts, and cashback that lure people to see your products.

Update Trends and Innovate

The digital era is very helpful for your business, in addition to the 2 things above, digital technology also makes it easier for you to stay up to date with existing trends so that you can bring innovations. Therefore, innovation is needed so that you can compete with competitors and provide significant results.

Providing the best service

Another advantage that SME can get if their business switches to digital marketing is that it can be easier to serve consumers in real-time. So, even though they are long distances, sellers and customers can still make buying and selling transactions very easily. SME actors will also receive orders and payments at any time from their consumers. This of course is more efficient in terms of time. In addition, businesses become more productive and their chances of earning big profits are higher.

From some of the tips above, it can be concluded that digital technology is very helpful for the development of SME businesses to be more advanced and can reach a wider range of businesses.

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HOT NEWS

Biznet Supports Music Festival in Indonesia

In October 2022, many music festivals were successfully held in several cities in Indonesia. Certainly, many people responded positively to this, because events like this can be a place to cure the longing of enjoying music festivals, since the pandemic occurred in early 2020.

Biznet, as an integrated digital infrastructure in Indonesia, supported music festivals including Synchronize Festival 2022, which was held at JIEXPO Kemayoran Jakarta and Live with NOAH at Samarinda Convention Hall. Biznet was an Official Internet Provider for the events, providing Internet connection that can be accessed for free by all visitors during the event. Therefore, those who came to the events can upload the excitement of the events to their social media smoothly.

Asia Pacific Media Forum 2022

After 4 years, the Asia Pacific Media Forum (APMF) was held again this year at the Bali Nusa Dua Convention Center. Carrying the theme “Metamorphosis”, this event was successfully held in Nusa Dua Bali, by presenting many inspirational speakers. This forum aims to invite stakeholders in the marketing, advertising and media industries in Asia Pacific to gather, learn and networking, which is sure to be able to develop themselves as well as business and the industry in the future.

As an integrated digital infrastructure in Indonesia, Biznet participated and supported the event by providing the best Internet connection, ensuring the event ran smoothly.

Biznet Gives Donations to the Flood Victims

Biznet, through the Biznet Foundation, gave donations to those in need. Biznet together with Primamedix distributed thousands of surgical masks to people affected by the flood in Trenggalek, East Java. Biznet also donated surgical masks from Primamedix and medicines to flood victims in Jembrana, Bali. Biznet hopes that all victims will stay healthy and strong enough in facing this disaster, and hopefully the situation can recover soon.

Biznet Took Part in The 34th Indonesia Hospital Expo

On 19 – 22 October 2022, Biznet took part in The 34th Indonesia Hospital Expo, which was held at the Jakarta Convention Center. Biznet’s participation in this event will certainly provide convenience for all visitors who want to #PakeBiznet, since they can directly register for Biznet services at the Biznet’s booth. Moreover, Virtu, Biznet’s newest subsidiary in health technology, also took part in the event, introducing its integrated digital-based health services.

Biznet Joint Planning Session with Lintasarta

On 21 October 2022, Biznet together with Lintasarta held a Joint Planning Session, which took place at Biznet Technovillage. This session was attended by Yudie Haryanto as Vice President Territory West Biznet and Agus Ariyanto as Vice President Network Biznet. One of the objectives of this session is to strengthen the cooperation between the companies in presenting the best digital infrastructure in Indonesia, with a hope can support the transformation of the digital era in Indonesia.

The rapid development of technology and the increasing public need for reliable Internet are also one of our motivations to continue answering the current needs. Therefore, with the technology and services we have, this collaboration is expected to be able to provide more value for our customers.

PRODUCT REVIEW

Know the Difference between Biznet Hotspot and Biznet Wifi

The development of technology has changed the lifestyle of many people, which are now all digital. This is also one of the factors that encourage the increasing number of Internet users to do digital activities, especially in public areas. The way we see it, Biznet also presents Biznet Hotspot and Biznet Wifi services as free WiFi Internet services available in several public areas that can be used by the people and supported by Biznet Fiber network infrastructure. This service is available in public places and facilities including malls, Public Square, hotels, apartments, schools and other public facilities, which are expected to make it easier for people to access the Internet anytime and anywhere. Not much difference between Biznet Hostpot and Biznet Wifi, but do you know the difference between these two services? Check this out the explanation below.

Biznet Hotspot

Biznet Hotspot is a free WiFi Internet service with bandwidth capacity up to 100 Mbps that is available in various public places. This service is presented specifically for individual users, and anyone can enjoy this service. To use this service, you can easily connect without the need to fill in personal data. So you just activate the SSID @FreeBiznetHotspot on your device to enjoy a free WiFi connection from Biznet Hotspot. However, this service has a maximum usage time of 2 hours and can be reused after you repeat the previous step.

Biznet Wifi

Biznet Wifi is a free WiFi Internet service, which we provide specifically for all Biznet customers with bandwidth capacity up to 100 Mbps. Biznet Wifi service is also available in various public areas by entering Biznet username and password data. Compared with Biznet Hotspot, Biznet Wifi has no usage time limit and if you have been connected by Biznet Wifi before and you move to another location where Biznet Wifi is also available then this service will be automatically connected to your device.

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Biznet Information Signage

Pandemic Series

The COVID-19 pandemic has highlighted now more than ever the importance of health and safety guidelines as we look toward an eventual return to physical spaces. We are thinking of new ways to help the public to navigate the pandemic.

Here’s Biznet creates minimaslitic signages focused on the immediacy of COVID-19 information. We create simple and easy to understand visuals that help customers and consumers stay safe during the pandemic.

Feel free to download according to your needs.

Download

Biznet Information Signage

Pandemic Series

The COVID-19 pandemic has highlighted now more than ever the importance of health and safety guidelines as we look toward an eventual return to physical spaces. We are thinking of new ways to help the public to navigate the pandemic.

Here’s Biznet creates minimaslitic signages focused on the immediacy of COVID-19 information. We create simple and easy to understand visuals that help customers and consumers stay safe during the pandemic.

Feel free to download according to your needs.

Download

MORE OFFERS!

Experience the renewed AYANA, AYANA Segara Bali

The newest luxury hotel from AYANA Jimbaran, will open on November 5, 2022. The 205 room hotel brings a contemporary touch inspired by Balinese hospitality for a more relaxed luxury lifestyle for guests who want to rest. AYANA Segara Bali presents an indoor-outdoor concept that combines a modern architectural space with a panoramic view of Jimbaran Bay and the vast Indian Ocean, as well as the lush forests of AYANA Estate. In addition, each room also offers an indoor-outdoor concept with floor-to-ceiling windows that welcome the cool breeze of the Indian Ocean with a private balcony or terrace complete with daybeds to enjoy the view.

AYANA Segara Bali has three new restaurants for guests and visitors to relax and dine, including Karang, Medi and Luna. Meanwhile, the famous Rock Bar is only a step away from AYANA Segara Bali. To enhance the experience, guests can also enjoy Bali’s largest indoor-outdoor pool to bask in the sun.

Celebrating the opening of AYANA Segara Bali, you can enjoy a discount of 25% for every room booking using the voucher code SEGARA. To place an order and more complete information please click here or visit ayana.com