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The Development of the Digital Era for Marketing
Consumer behavior has changed since the pandemic started last year. Where people’s activities have now shifted to online, including shopping, studying, working, entertainment activities and others. These changes also impact the business sector, especially the implementation of the right marketing strategies in order to survive during this pandemic. Therefore, business players have to create new strategies in the midst of this digital era, one of which is by implementing digital marketing strategies.
As business players, implementing digital marketing strategy becomes the best and more efficient solution in terms of promoting products or services via online. Moreover, digital marketing also benefits the business players in expanding and reaching more target markets. To find out more on digital marketing, in this edition, Inspire will share information on what things need to be considered to create digital marketing strategies, as well as what digital marketing trends will be happening in the upcoming year. In addition to that, we will also share the updated information about Biznet Metronet service which are specially presented for SME and startup, and Biznet network expansion to more areas/cities in Indonesia. Happy reading!
Biznet. Transforming Digital Era.
Adi Kusma
WHAT’S UP TODAY!
Digital is a New Normal for Marketing
Many things have changed since the start of the Covid-19 pandemic in 2020. In fact, along with impacting human life, the pandemic has started impacting the global business and economy. Therefore, to face the challenges, every business player must create new strategies including changing their marketing strategies according to new consumer habits. We all know that there is a behavioral shift, where people are now spending more time at home and rely on the Internet since all activities are now going online.
Recently, “Digital Marketing” may be familiar for some people. Digital Marketing might be one of the best marketing strategies that can act as a safeguard for businesses. Besides the affordable cost, the current conditions also make people consume and browse more for digital content. Then, what things must be considered to create digital marketing strategies?
Understanding the Changes of People’s Behaviour
The pandemic has changed people’s behaviour, where they tend to be more selective in making purchases. Moreover, the mobility restriction has forced them to do activities from home, so they must be bored, which makes them browse more for information or entertainment, as well as shopping online through the Internet. In other words, the situation makes people spend more time on digital. Therefore, the current situation can be utilized as an opportunity for business players to do marketing activities through digital, to approach their customers in this new normal era. For example, they can run digital campaigns or paid ads on social media.
Utilize the Various Digital Platforms
The technology development has provided us with various choices or ways to market or sell our products. One of which is by choosing and utilizing digital platforms according to our target market, such as introducing our product or service on an official website; advertise on Google through Search Engine Optimization (SEO) or Search Engine Marketing (Marketing); disseminating information on products or promos via email blast; as well as running paid ads on social media such as Instagram, Facebook, Twitter, TikTok and others.
Create Interesting Contents
To survive in the crisis, business players are required to be more creative. Interesting content can certainly change people into a good mood, since they will get entertainment, education and positive information from the content we create. Therefore, it can also make people interested in buying or consuming the products we offer.
Understanding the Changes of People’s Behaviour
The pandemic has changed people’s behaviour, where they tend to be more selective in making purchases. Moreover, the mobility restriction has forced them to do activities from home, so they must be bored, which makes them browse more for information or entertainment, as well as shopping online through the Internet. In other words, the situation makes people spend more time on digital. Therefore, the current situation can be utilized as an opportunity for business players to do marketing activities through digital, to approach their customers in this new normal era. For example, they can run digital campaigns or paid ads on social media.
Utilize the Various Digital Platforms
The technology development has provided us with various choices or ways to market or sell our products. One of which is by choosing and utilizing digital platforms according to our target market, such as introducing our product or service on an official website; advertise on Google through Search Engine Optimization (SEO) or Search Engine Marketing (Marketing); disseminating information on products or promos via email blast; as well as running paid ads on social media such as Instagram, Facebook, Twitter, TikTok and others.
Create Interesting Contents
To survive in the crisis, business players are required to be more creative. Interesting content can certainly change people into a good mood, since they will get entertainment, education and positive information from the content we create. Therefore, it can also make people interested in buying or consuming the products we offer.
VIDEO ARTICLE
Sugar Sweet Valley Special Episode – What is Covid-19?
There are many ways that we can do to avoid getting bored while studying. One of which is by watching programs that are not only entertaining but also educational. And Sugar Sweet Valley is the answer! This kids animation program from Biznet Kids will tell you a story on life in a place built with a cake theme and everything sweet inside. In each episode, we will also be taught many things such as the importance of sharing with others, tidying up the toys, and many other important lessons that the little ones can apply in their daily lives.
Don’t forget to watch Sugar Sweet Valley through the Video On Demand feature on Biznet IPTV. You can also watch this animation film on the GoPlay application!
VIDEO ARTICLE
Sugar Sweet Valley Special Episode – What is Covid-19?
Because of the global pandemic, all the characters in Sugar Sweet Valley need to stay at home to prevent the spread of the Covid-19 virus. To understand more about this pandemic, Bizzy will take us to learn about it from home. In this special episode, let’s find out more about why staying at home can help to stop the spread of the virus and what we can do to stay healthy during this pandemic. So, don’t forget to watch the animation film from Biznet Kids, Sugar Sweet Valley, through the Video On Demand feature on Biznet IPTV or watch it on Biznet YouTube channel. Stay safe and stay healthy!
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”
DID YOU KNOW
5 Digital Marketing Trends You Need To Know for 2022
Digital marketing changes every year, including in 2022. Therefore, let’s find out here, what digital marketing trends will be happening in 2022 that can help you make the right decisions in utilizing technology for business purposes.
The Rise of AI Technology in Digital Marketing
Artificial Intelligence (AI) is now used by many companies including retail, banking, healthcare, and more. AI is an effective tool for marketing purposes. Not only to automate the basic work, this technology can also recommend keywords to optimize the company’s organic search results, or even predict what customers are likely to buy in the future based on their past purchases and browsing history.
Chatbots and Voice Assistants
Virtual assistants like Google Assistant and Amazon Alexa are becoming more popular day by day. According to industry projections, the market value of voice-based shopping will reach 40 billion by 2022, and consumer spending through voice assistants is also projected to reach 18%. Many businesses have started using chatbots to help automate the customer needs, which will be more efficient while handling customer inquiries on social media channels, email marketing, and other online platforms.
Mobile Marketing
As more people are using smartphones and tablets, in 2022, it will be important to use responsive designs for websites or apps that allow customers with any type of device to easily access your content. So that information about your company can also be downloaded on their smartphone or tablet.
Using Multichannel Marketing
Multichannel marketing can be done using various media, such as blogs, websites, social media, and even the Whatsapp groups. It is certainly not enough and not effective if your business only focuses on one channel.
Marketing Automation
Along with the technology advances, marketing automation tools are becoming more popular. Marketing automation allows marketers to automate repetitive tasks in real-time, using multiple marketing channels. Some of the tasks that can be automated are collecting data, managing social media posts by scheduling them in advance, or sending pre-written email templates to subscribers who haven’t opened your email.
HOT NEWS
Biznet Online Press Conference
On October 7, 2021, Biznet held an Online Press Conference. The event, which was represented by Yudie Haryanto as Vice President Marketing Biznet and Adrianto Sulistyo as Senior Marketing Manager of Biznet, was held virtually from Biznet Head Office Midplaza and was attended by 33 media friends. They also explained to the media that Biznet has a commitment to support various digital activities by providing fast and stable Internet service. The commitment has been proven by how Biznet successfully maintaining its position in the top spot as the the fastest fixed Internet broadband with the highest score 37,41 points, which was tested and announced by Ookla for the Q1-Q2 2021 period.
This event was also held to celebrate Biznet’s 21st anniversary on October 1, 2021. And in our 21st anniversary, Biznet has covered more than 130 cities in Indonesia with more than 55,000 KM of Fiber Optic Cable throughout Java, Bali, Sumatra, Bangka, Batam, Kalimantan, Sulawesi and Flores islands.
Biznet Expands Network Coverage to More Areas in Indonesia
ONIC Esports Is The Champion of MPL Indonesia Season 8
The Mobile Legends Professional League (MPL) Indonesia Season 8 has officially ended. And Biznet Official Esports Team, ONIC Esports managed to come out as the champion of this year’s prestigious esports event. Grand final of MPL Indonesia Season 8 brought together the two Biznet Official Esports Teams, ONIC Esports and RRQ Hoshi, where ONIC Esports won over RRQ Hoshi with a final score of 4-3.
And as a form of Biznet’s appreciation for ONIC Esports, on 1st November 2021, located at ONIC Esports Gaming House, Biznet gave an appreciation gift, cash IDR 25,000,000 to ONIC Esports. Biznet sees that this success and victory is not separated from the effort of ONIC Esports players, which has inspired many young people to achieve many achievements in the future.
Moreover, Biznet also supports the growth of esports industry in Indonesia by providing the best Internet service that can support the young generation to develop their potential in the esports industry and become the champion. We understand that esports can not be separated from reliable and high quality Internet connection. Therefore, we also have a commitment to continue supporting ONIC Esports and Team RRQ in making more achievements in the international stage.
PRODUCT REVIEW
Biznet Metronet, A Solution for Digital Transformation of SMB & Startup in Indonesia
Digital transformation brings many positive impacts for various aspects in life. And it is undeniable that now all of our daily activities are going online. Including growing businesses, we are now have to utilize the digital technology. Therefore, Biznet is here offering solutions for the digital transformation of SMEs or startups in Indonesia through Biznet Metronet service. Biznet Metronet is a Super Fast Broadband Internet service special for SME and startup business. With service options from 50 to 750 Mbps and using Biznet Fiber network, Biznet Metronet ensures that every business activity will always run smoothly.
With safe, fast and stable connection, as well as large bandwidth capacity, Biznet Metro comes with various service packages that you can choose according to your business needs. And to answer the growing business needs for high quality Internet service, Biznet Metronet also offers special promos for all customers, which are Buy 12 Months Free 4 Months Promo and Buy 6 Months Free 1 Month Promo. For more info about Biznet Metronet service and promos, please visit biznetnetworks.com/metronet.
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Biznet Information Signage – Pandemic Series
The COVID-19 pandemic has highlighted now more than ever the importance of health and safety guidelines as we look toward an eventual return to physical spaces. We are thinking of new ways to help the public to navigate the pandemic.
Here’s Biznet creates minimaslitic signages focused on the immediacy of COVID-19 information. We create simple and easy to understand visuals that help customers and consumers stay safe during the pandemic.
Feel free to download according to your needs.
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NEO Metal – Bare Metal Server Rolls with Latest Technology at Low Price
When you promptly need the service of dedicated hardware, this will be a pretty challenging situation. Some service providers are still unable to provide the service fast enough. In most cases, the service is ready with a much older generation of servers. Meanwhile, application developers of pertinent industries from banking, hosting, or content providers boldly require a dedicated hardware service to fulfill compliances and trustworthiness towards their business partners or customers.
NEO Metal makes the answer for all the hassles. Recently launched as a new service of Biznet Gio, this dedicated bare-metal server service offers the latest generation from Intel® Xeon® & AMD EPYC™. NEO Metal specifications roll with physical CPU performance up to 48 core threads, clock speed up to 3,4GHz (turbo boost to 5 GHz), and RAM up to 64 GB, including 2×480 GB SSD storage. This dedicated server is the ultimate choice to boost computational needs requiring full control at the highest level of privacy and performance. Furthermore, NEO Metal is ready to use within 5 minutes at a low price from IDR2.500.000/month.
Rather than just offering outstanding performance and low-cost service, NEO Metal designs with Multi-Availability Zone or Data Centers. Each zone connects with 10 Gbps InterDC Link connectivity as a free-of-charge facility. Instead of using several providers giving you a headache for different SLA, now you can develop a highly available bare metal system with the multi-zone or hybrid cloud using NEO Metal. It is time to own a reliable infrastructure affordably; please get in touch with our sales@biznetgio.com or register at https://portal.biznetgio.com.
The Boat that Rocked into the Sunset
Enjoy the beauty of sunset partying on top of Lako Sae at Labuan Bajo harbor. With our best cooks at AYANA, we will pamper you with a five-star dinner, starting with tapas and cocktails to accompany you to enjoy the fresh air amidst the stunning beauty of the sea. In addition, while sailing you can witness the stunning scenery of thousands of flying bats.
All you can enjoy only on the AYANA Lako Sae cruise ship with price offers starting from IDR 1,050,000++/pax and IDR 875,000++/ for children. And enjoy a special 15% discount for guests staying at AYANA Komodo Resort and 10% discount for other guests. For more information, click here.
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